Tuesday, April 18, 2006

Selling the Need for Conceptual Thinkers

Not too long ago, I heard Daniel Pink in an interview on NPR. I was inspired because I thought someone was finally speaking on a topic that was hardly being addressed anywhere else. He was speaking about the need for more conceptual thinkers, and suggested that businesses would soon turn to people with M.F.A.'s as oppossed to M.B.A.'s. In his book, A Whole New Mind, he said:

"But the keys to the kingdom are changing hands. The future belongs to a very different kind of person with a very different kind of mind - creators and empathizers, pattern recognizers, and meaning makers. These people - artists, inventors, designers, storytellers, caregivers, consolers, big picture thinkers - will now reap society's richest rewards and share its greatest joys."

I would just add one thing to this: If this is to become true, someone must devise a strategy to sell the idea. For people to believe in the power of conceptual, right-brain thinkers, someone will have to first convince school administrators, politicians and CEO's. Perhaps we should step back for a second and begin thinking of ways to sell the concept. Yes, it's a good idea, but how do we convince others of this?

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