Skypecasting with Chris Anderson

Below are some notes and comments regarding a recent Skypecast with Wired editor and author Chris Anderson. Anderson is currently on tour promoting his new book, The Long Tail, which explains an interesting phenomenon in the current economy.

Background: the interview took place Monday July 25, 2006 at 1:30 P.M. Anderson was in L.A. on his book tour. He was interviewed by TypePad General Manager Michael Sippey. There were approximately 50 people listening to the Skypecast, which, in itself, proves that the “long tail” is a very real thing.

What I learned:

1. The “long tail” is described by Anderson as “life after the blockbuster.” Until recently, most people looked at the "left side of the graph," the best sellers and the big hits. Anderson compiled a lot of information, studied the data and looked at how big the demand was for niche items in comparison.

2. There is great demand for these niche items, evidenced by sales on iTunes, Netflix, Rhapsody, etc. These companies can aggregate all the smaller items and offer the consumer infinite shelf space. Technology makes it possible to carry everything at very little or no cost. Blogs are a perfect example of providing content or information to small interest groups.

3. The Long Tail does not rule out blockbusters and big selling items. As an example, Anderson shows you can operate in both paradigms. He is the editor of a major magazine, Wired (with broad appeal) and runs a separate blog where he writes and offers research on "the long tail" (narrow appeal).

4. How can niches compete with the big companies? Anderson explains that you need to offer something the Wal Marts don’t have. Example -- have an online bookstore that only deals in science fiction.

Interview

Podcast

Video games and how students learn

In the current Wired Magazine, Will Wright has some interesting observations about video games and non-linear thinking. I've been putting the idea out there for years now, for the need for an online, interactive educational game. If you go to this site (not fully functional), you'll see the type of game I'd like to get out to the public. I'm hoping that someone in cyberspace can connect me to someone who can make this a reality. The game would have the additional benefit of teaching students about diplomacy and international relations.

"In an era of structured education and standardized testing, this generational difference might not yet be evident. But the gamers' mindset - the fact that they are learning in a totally new way - means they'll treat the world as a place for creation, not consumption. This is the true impact video games will have on our culture."

...

"Games cultivate - and exploit - possibility space better than any other medium. In linear storytelling, we can only imagine the possiblitiy space that surrounds the narrative: What if Luke had joined the Dark Side? What if Neo isn't the One? In interactive media, we can explore it."