Through some random Internet searching the other day, I came across a site which offers a way to get press releases out to all the major search engines. I have not used the service so I can't tell you how effective it is, but it might be worth a look. As they say:
"We want to help newsmakers - artists, authors, business professionals, designers, developers, entrepreneurs, filmmakers, musicians, retailers, and all other types of newsmakers - get free media exposure."
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