Apple's Advertising Takes Left and Right Brain Into Consideration

After reading this article, I recognized that Apple was catering their advertising to a right brain audience.  Now, according to the author, they are trying to position themselves as "scientific, business-like and productive. Pretty left-brained thinking…and pretty effective."

Innovators, Thought Leaders to Converge in Sacramento for TEDx Event

On Saturday, November 20th 2010, some of the areas most talented speakers, innovators, musicians and artists will converge at the Tsakopoulos Library Galleria to deliver the “talk of their lives” in 18 minutes or less. Under the theme of “Celebrating Youth” speakers will share their creative ideas, projects and inventions. Tickets for the event are issued by invitation only. To be invited to the event, you can e-mail the event director, Brandon Weber at brandon@tedxsacramento.com.

The first TEDx event for Sacramento was held this past April and was attended by roughly 200 people. Speakers from as far away as Idaho came to speak to an enthusiastic crowd packed with local thought-leaders, entrepreneurs, public servants, academics, artists and musicians. One such idea presented last year, Solar Roadways, went on to win G.E.’s Eco-Magination prize and has received federal funding. Our other speakers and performers were no less extraordinary or interesting.

Speakers this year will be giving inspiring talks around the topic of “Celebrating Youth” as part of TED’s celebration of International Youth Day. The event will be a collaboration with more than 25 cities, including Tokyo, Singapore, Berlin, London, Los Angeles, Toronto, India, Montreal, NASA, Melbourne and Budapest. Plans are also in the works to live-stream the event, both to our website as well as to an iPhone/iPad app created by the people at TED.

While the event will focus on the extraordinary ideas and accomplishments of youth, the audience will be no less impressive -- made up of 100 of the areas top thought-leaders and ideators, educators, public servants, technologists, professionals, as well as a select group of amazing youth.

Speakers will include the minds behind such amazing projects as The M.I.T. Media Lab's "Scratch" and "Lifelong Kindergarten" projects, the U.C.Davis M.I.N.D. Institute, one of the world's foremost authorities on neurological disorders in children, a teen journalist, the creator of a ground breaking technology that democratizes the world of textbooks as well as a member of the Board of Directors of Wikimedia, a man who has brought health care to thousands of women and children in Africa, a developer who uses wireless technology to affect the behavior of children, a peek at the amazing things being done by child entrepreneurs around the world, as well as music and ballet performances by youth.

Using the simple theme of “ideas worth spreading,” TED offers Amazing speakers, powerful connections and unforgettable moments. Bringing together the world’s leading thinkers and doers, TED events have been called “The ultimate brain spa,” “Davos for optimists” and “A journey into the future, in the company of those creating it.” Speakers at TED events - some of the world’s most fascinating, innovative and influential individuals - are challenged to give “the talk of their life” in 18 minutes or less. Attendees are as exceptional as the speakers. Sharing happens from the stage or in the lounge. It’s the conversation that will change your life. TEDx is a new extension initiative of the TED organization. TEDx Youth @ Sacramento will follow the TED form and spirit.

About TED

TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 25 years ago, TED has grown to support those world-changing ideas with multiple initiatives. The annual TED Conference invites the world's leading thinkers and doers to speak for 18 minutes. Their talks are then made available, free, at TED.com.
TED speakers have included Bill Gates, Al Gore, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Isabel Allende and UK Prime Minister Gordon Brown.

The annual TED Conference takes place in Long Beach, California, with simulcast in Palm Springs; TEDGlobal is held each year in Oxford, UK. TED's media initiatives include TED.com, where new TEDTalks are posted daily, and the Open Translation Project, which provides subtitles and interactive transcripts as well as the ability for any TEDTalk to be translated by volunteers worldwide.

TED has established the annual TED Prize, where exceptional individuals with a wish to change the world are given the opportunity to put their wishes into action; TEDx, which offers individuals or groups a way to organize local, independent TED-like events around the world; and the TEDFellows program, helping world-changing innovators from around the globe to become part of the TED community and, with its help, amplify the impact of their remarkable projects and activities.

About TEDx (x = independently organized event)

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized (Subject to certain rules and regulations).

Follow TED on Twitter at twitter.com/TEDTalks, or on Facebook at facebook.com/TED.

TED2011, "The Rediscovery of Wonder," will be held February 28-March 4, 2011, in Long Beach, California, with the TEDActive simulcast in Palm Springs, California.

TEDx San Diego is streaming right now! Check it out.

Thanks to Brandon Weber for the link.

TEDx Sacramento (coming on 11/20) will be using a similar format. Stay tuned for details.

Click on the title (above) to go directly to Ustream.