Thursday, July 27, 2006

Skypecasting with Chris Anderson

Below are some notes and comments regarding a recent Skypecast with Wired editor and author Chris Anderson. Anderson is currently on tour promoting his new book, The Long Tail, which explains an interesting phenomenon in the current economy.

Background: the interview took place Monday July 25, 2006 at 1:30 P.M. Anderson was in L.A. on his book tour. He was interviewed by TypePad General Manager Michael Sippey. There were approximately 50 people listening to the Skypecast, which, in itself, proves that the “long tail” is a very real thing.

What I learned:

1. The “long tail” is described by Anderson as “life after the blockbuster.” Until recently, most people looked at the "left side of the graph," the best sellers and the big hits. Anderson compiled a lot of information, studied the data and looked at how big the demand was for niche items in comparison.

2. There is great demand for these niche items, evidenced by sales on iTunes, Netflix, Rhapsody, etc. These companies can aggregate all the smaller items and offer the consumer infinite shelf space. Technology makes it possible to carry everything at very little or no cost. Blogs are a perfect example of providing content or information to small interest groups.

3. The Long Tail does not rule out blockbusters and big selling items. As an example, Anderson shows you can operate in both paradigms. He is the editor of a major magazine, Wired (with broad appeal) and runs a separate blog where he writes and offers research on "the long tail" (narrow appeal).

4. How can niches compete with the big companies? Anderson explains that you need to offer something the Wal Marts don’t have. Example -- have an online bookstore that only deals in science fiction.

Interview

Podcast

Sunday, July 23, 2006

Alternative to Craigslist

I started looking for an alternative to Craigslist last week and found Google Base. I'm interested to know from anyone who stumbles on this post if they've had any luck with this.

Tuesday, July 18, 2006

Chris Anderson Skypecast - July 24, 2006

If you have questions about the "long tail" phenomenon (mentioned in a previous posting) you'll want to catch this upcoming Skypecast interview with Wired editor Chris Anderson. For more information, you can go to the Skypecast blog.

Master of Language: George Carlin

Here's someone who has really taken the time to undertand the complexities of modern language. As you'll see in this video, (courtesy of YouTube) George Carlin also has an amazing memory.

Free Press Releases?

Through some random Internet searching the other day, I came across a site which offers a way to get press releases out to all the major search engines. I have not used the service so I can't tell you how effective it is, but it might be worth a look. As they say:

"We want to help newsmakers - artists, authors, business professionals, designers, developers, entrepreneurs, filmmakers, musicians, retailers, and all other types of newsmakers - get free media exposure."

Friday, July 07, 2006

Do it Yourself Pay-Per-View

I've got a bit of breaking news to share. Two guys I've been working with from FaceBridge Research are on to something that could really explode. In the interest of full disclosure, I hope it does. But, this is something really practical and.... cool. Let's say you're a tutor, or other professional, or a band, or lawyer or whatever. You have a message or song you want to get out to the public. You know your service or message / song is valuable. Now, thanks to Facebridge, you can broad or narrow-cast this direcly from you computer. When you're done, they (the audience of 1 to many) gets a bill and you get paid. Yes, it's that simple!

My small contribution was a report on the viability of this invention in the educational market. The full report is now available over at FaceBridge.

For the full presentation on this product and the potential markets, go here.

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